If you are a new brand starting out, there is a lot of pressure to look popular immediately. The average consumer or social media user does not understand the way that popularity builds over time. If they look at one of your profiles on social media and see an anemic following, chances are you will have lost your authority and "cool factor" in the eyes of that particular consumer forever. In this fast-paced and social media obsessed world, there are no second chances when it comes to making a first impression – now more than ever before.

Therefore, a decision that a lot of new brands have to make is whether or not to buy cheap Instagram followers to make their profile look popular right out of the gate. There are significant advantages to doing Foxfans. After all, when a user looks at her profile and sees thousands of followers, they automatically give value to the product that that brand is selling or the message that the brand or celebrity is putting out. They give it weight in a way that they never would if the brand or celebrity did not have any followers.

Another advantage is that when investors look at the profile, many times they make serious decisions about how much money they are going to invest in a new company based on the social following that that company is able to amass and how much buzz they have built. There is no way to judge that except for the amount of followers that they have on their profile.

Therefore, it is clear why so many brand-new brands make the decision to buy cheap Instagram followers so that their profile looks robust, buzzworthy, and worthy of a lot of attention.